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Tracking

Insert LINE Tags

About LINE tags toggle
To measure the effectiveness of your ads on LINE Ad Manager, you need to insert LINE tags on the pages you want to track. LINE tags consist of three codes: base codes, conversion codes, and custom event codes.


To get a LINE tag from LINE Ad Manager:
1. From the top page, click the Ad accounts tab > the ad account you want to track.
2. Click the menu icon at the top left of the ad manager screen > Tracking (LINE tag) under Shared library.

3. Check the codes.

Insert the codes that you need on the advertiser's site based on what you want to track. For information on how to insert tags, see the following Help articles:



See below for more information on the Tracking (LINE tag) screen:

Status
The tag status contains the following information:
• Name: The name of the tag. For event codes, the name you set will appear once the tag starts working.
• Status: Shows if the tag is currently "Active" or "Inactive." A tag will appear as Active if it was inserted correctly and is working with no issues. If a tag hasn't worked for seven days, it will show up as Inactive.
• Last contact: The last date the tag was called on.

Base code, Customer event code, and Conversion code
Copy the codes that you need and add them to a web page.

Custom audience
Follow the link to create custom audiences, including audiences for retargeting and lookalike audiences. LINE tags can be used to accumulate visitor data, which can be used to deliver ads for retargeting.

Tracking method
If you can't use third-party cookies, you can use first-party cookies and local storage for tracking.

Important:
- If you inserted a tag but the status shows up as Inactive, check again to make sure it was inserted correctly.
- For cross-domain tracking using first-party cookies, you need to make adjustments to the base code. For more information, see this Help article.


(Last updated: November 6, 2019)

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Inserting tags (base codes) toggle
LINE tags need to be inserted into all of the pages that you want to track effectiveness for. We recommend inserting your tags inside <head>...</head>.
Note: We cannot guarantee a tag will work properly if it isn't inserted inside <head>...</head>.

To track conversions with LINE tags, you need to insert the LINE tag's base code into the website's header code. Either insert the base code in the <head>...</head> section of the website, or use the tag manager to insert it.
Note: Click Copy on the base code window to copy it exactly.


Cross-domain tracking
For cross-domain tracking with first-party cookies, you need to make adjustments to the base code, as shown in the image below.

Cross-domain tracking is only supported for different subdomains, and not for different domains.

Even if you adjust the code, you may not be able to track conversions in some cases, such as if the first-party cookies have expired.
Note: All of your inserted base codes need to be adjusted.
 
Different subdomains
This means only a part of the domain is different, as in the image below.

If the domains are completely different (for example, https://www.abc.com and https://www.def.com), cross-domain tracking is not supported.

However, tracking is possible if you use third-party cookies. See below for examples of the types of tracking available in different situations.



(Last updated: November 6, 2019)

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Inserting tags (conversion codes) toggle
Insert a conversion code together with a base code on the page that you want to make a conversion point.

We recommend inserting the conversion code directly below a base code; however, as long as the base code is set so that it loads first, tracking shouldn't be affected by inserting the codes apart from each other.

Important:
- The base code must be inserted so that it loads before the conversion code.
- There is no limit to the number of tags you can insert in the same URL, but be sure to insert only one base code generated for the same ad account within the same URL.
- Entering a line break or an extra blank space by mistake may cause a tag to work improperly, so be careful when copying tags.
​ ​


(Last updated: November 6, 2019)

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Inserting tags (custom event codes) toggle
Use a custom event code if you want to create an audience or measure ad effectiveness based on events fired by visitors to a certain page.

When you enter a custom event code, it should be entered as a set together with a base code. We recommend inserting the custom event code directly below the base code; however, as long as the base code is set so that it loads first, tracking shouldn't be affected by inserting the codes apart from each other.

You can also add a base code, custom conversion code, and custom event code together.
Note: In this case, only insert a base code in one spot on one page.

The 'CustomEvent' part of a custom event code is the name that appears on the Ad manager screen. You can enter up to 20 half-width alphanumeric characters.


Important:
- There is no limit to the number of tags you can insert in the same URL, but be sure to insert only one base code generated for the same ad account within the same URL.
- Entering a line break or an extra blank space by mistake may cause a tag to work improperly. Keep this in mind when inserting tags (especially when copying and pasting them).


(Last updated: November 6, 2019)

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Inserting image tags toggle
When it's difficult to insert a JavaScript tag in a page, use an image tag. The image tag goes inside <noscript>...</noscript>. Just swap out the existing image tag and insert your code.

If you want to track ad effectiveness, use a custom conversion. When you create one, be sure to indicate the URL for the page with your image tag.
Important: You can't track effectiveness using just an image tag.


(Last updated: November 6, 2019)

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Create audiences

Creating audiences toggle
To create an audience:
1. From the top page, click the Ad accounts tab > the ad account you want to create an audience for.
2. Click the menu icon at the top left of the Ad manager screen > Audience under Shared library.
3. Click + New audience.


4. Select the type of audience you want to create, fill out the fields, and click Save.

See below for information on the settings available for each audience type.

Web Traffic Audience
• Audience name
This is the name that will appear in your audience list. You can set any name you want, and edit it at any time.

• People who
- Everyone who visited website: Tracks users who visited all of the pages with inserted LINE tags.


- People who visited specific page: Tracks users who visited a specific URL from the pages that have inserted LINE tags. Specify a target page by adding a single URL/keyword, or use OR/AND rules to add multiple values.
Note: URLs/keywords including asterisks or wildcards cannot be used.

<Using multiple rules to setting target pages>
Examples using "URL A" and "URL B"
• Using OR: You can track users who visited either URL A or URL B.
• Using AND: You cannot track users. (You cannot track users who visited both URL A and URL B.)

Examples using "Keyword A" and "Keyword B"
• Using OR: You can track users who visited a URL that contains either Keyword A or Keyword B.
• Using AND: You can track users who visited a URL that contains both Keyword A and Keyword B.


- People who visited event page: Track users who visited pages using custom event codes. After an event has been triggered, you'll be able to select it from the pull-down. If you want to specify a certain page out of a number of pages that have a custom event code inserted, you can do so using the URL requirements. The URL requirement settings are the same as for "People who visited specific page".


Mobile App Audience
Note: Be sure to finish registering your app under Media and linking it to a SDK.

Set an audience name of your choice and choose your registered app. Then select one of the events you registered on your SDK from the drop-down menu. You can set parameters based on the event.

Important:
- If an event hasn't been triggered, it won't appear in the drop-down menu.
- Triggered events will continue to appear in the drop-down menu for 180 days.
- If an event doesn't appear in the drop-down menu even though you registered it on your SDK, linking may have failed, or the event settings on the SDK may be incorrect.


Events and parameters that you can set

Parameter rules


Upload IDFA/AAID
Set an audience name of your choice and upload the IDFA/AAID file.
Notes about uploading files:
- Make sure to insert your IDFA or AAID as the first line. (You can only upload one IDFA/AAID file.)
- Only one IDFA/AAID is allowed for each line.
- You cannot enter multiple entries separated by commas.
- The maximum upload size for files is 60 MB.
- CSV and TXT files are supported.

You can edit (add/delete) audiences after creating them. Past upload statuses will remain in your history.


LINE Official Account Audience
Set an audience name of your choice, then choose who to include by selecting either Valid friends or Friends blocking the account.
Note:
- Selecting Valid friends will include your target reach.
- An audience can only be created using LINE IDs linked to your official account.
- Users who have deleted your account from their friends and users who haven't logged in to LINE for a long time are not included, so your account's total number of friends will not match.
- It can take up to two or three days before you can use a LINE Official Account Audience.


Lookalike Audience
Select a source audience and audience size (between 1% and 15%).
Note:
- It can take up to 24 hours before you can use a Lookalike Audience.
- Lookalike Audiences do not include the source audience.
- You can create up to ten Lookalike Audiences.



(Last updated: November 6, 2019)

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Conversion tracking

Conversion tracking toggle
Conversion tracking lets you check just how effective your delivered ads actually were. (Conversions are caused when users access your website by clicking on your ad.)

There are two types of conversions that you can track: website conversions and app conversions. 



(Last updated: November 6, 2019)

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Tracking website conversions toggle
Website conversions track the number of conversions you get from a website. To measure them, you need to insert a LINE tag.
Note: For information on inserting LINE tags, see this Help article.

There are two types of website conversion tracking: tracking using conversion codes and tracking using custom conversions.

Conversion code tracking
You need to insert the conversion code at the conversion point.
Note: For information on inserting conversion codes, see this Help article.

A conversion occurs when a user clicks on an ad delivered with LINE Ads and is taken to a website with a conversion code, after which a LINE tag is triggered.

Ad clicks are confirmed based on visitor cookies. If there is a click within the tracking period (30 days for conversion codes), it will be counted as a valid conversion.
Note:
- Conversion code tracking results are displayed in the CV field on the Ad manager dashboard.
- You can set an attribution period of 1 to 180 days for custom conversions.
- Tracking may not be accurate depending on OS versions and expiration dates for cookies.

Custom conversion tracking
Custom conversions are especially useful in the following cases:
• You want to set a conversion point in a place other than where the conversion code is inserted.
• You want to track conversions based on URLs and custom events.
• You want to flexibly change expiration dates.

To create a custom conversion:
1. From the top page, click the Ad accounts tab > the ad account you want to create a custom conversion for.
2. Click the menu icon at the top left of the Ad manager screen > Conversions under Reports and figures.

3. Click + New custom conversion, fill out the fields, and click Save.
Note:
- On the list of custom conversions, "Last contact" shows the date and time when conversions were last tracked.
- You can set an attribution period of 1 to 180 days.


Specifying URLs
Specify a single URL/keyword, or use OR/AND rules to add multiple values.
Note: URLs/keywords including asterisks or wildcards cannot be used.

<Tracking with conversion rules>
Examples using "URL A" and "URL B"
• Using OR: You can track users who visited either URL A or URL B.
• Using AND: Tracking is not possible. (You cannot track the number of users who visited both URL A and URL B.)

Examples using "Keyword A" and "Keyword B"
• Using OR: You can track users who visited a URL that contains either Keyword A or Keyword B.
• Using AND: You can track users who visited a URL that contains both Keyword A and Keyword B.

Event rules
The names of any active event codes will appear in the drop-down menu. (Event rules will only appear for custom event codes that have already been inserted). Select the event that you want to use as a conversion point.
Note: The event rule "Conversion" refers to your conversion code.

Important:
- You can see the tracking results for custom conversions in your performance report.
- Conversion codes are valid for 30 days by default. You can set an expiration date of your choice from 1 to 180 days when you select Conversion.
- You can create up to 100 custom conversions; however, after a conversion has been created you can only edit/delete the name and description. If you don't want to use a custom conversion, change the status to Pause.
- When you pause a custom conversion, its status will not change to Pause immediately, and it may still show up as Active immediately after.


(Last updated: November 6, 2019)

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Tracking app conversions toggle
To track events (e.g. number of app installs, number of times the app is opened), you need to use the SDK tracking linked with LINE Ads.

The linked SDK you can use is Ads measurements partner. You can track 11 types of events (e.g. installs, app launches). After registering your app on LINE Ad Manager, set the ID and Ad account ID that were issued in the app on your SDK.

To set app conversion tracking:
1. From the top page, click the Ad accounts tab > the ad account you want to track app conversions for.
2. Click the menu icon at the top left of the Ad manager screen > Media under Shared library.

3. Click the App tab > + Add app, then select the OS, enter the app name and store URL, and click OK.

4. Register the ID and Ad account ID that were issued to the app you added to your SDK.

5. Enter the tracking URL issued in your SDK as the destination on LINE Ad Manager.

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Dashboard

Using the dashboard toggle
On the dashboard of the Ad manager screen, you can check the delivery status of your ads from the graph and various components.

The graph
Duration
Select a time period at the top right of the graph to see how your ads have performed.
Note: You can select to display the time period by month, week, day, or hour (only for a single day).

Data types
You can select up to two data types to check at the top left of the graph.

How to use components
Check boxes
Components that have their boxes checked can be edited or deleted in bulk.

Component items
Each component item can be sorted.

Deleted items
Only deleted items will appear.

Columns
Customize what information will be shown in columns.


(Last updated: November 6, 2019)

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